The RE/MAX Concept
The name RE/MAX was coined from the words "real estate" and "maximums." In exchange for paying a management fee and a share of monthly office overhead, RE/MAX Associates keep the maximum allowed amount of their commissions and receive the many benefits of RE/MAX programs and services. RE/MAX Associates share office expenses and a common identity and retain their earnings.
National advertising
Prime-time RE/MAX images fill television screens in homes across the United States and portions of Canada, generating more than 5 billion impressions annually.
Freedom in advertising
While all RE/MAX Associates contribute to group advertising funds, you determine how to invest in your own individual advertising and personal promotion. At RE/MAX, it's the Associate - not the Broker/Owner - who decides how much he or she spends on advertising and which media to use to best serve customers. Unlike agents with other real estate operations, RE/MAX Associates receive the leads that their efforts generate. The independence and creativity of RE/MAX Sales Associates are nowhere more visible than in personal promotion activities.
Most recognized logo in real estate
The RE/MAX Hot Air Balloon is one of the most recognized symbols in real estate, a reflection of large market share. The "Above the Crowd®" logo soars on RE/MAX advertising and promotion worldwide.
